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Random Design - Edward de bono

April 30th, 2008

Exercise 1

Think of a problem that you currently have.

Now find a random picture, either a photo or a picture in a magazine.

Look at the picture. Write down random words related to the picture. What do you see, objects, people, colors etc?

Now relate those words to your current problem, see what new ideas you can come up with in relation to the problem

What new ideas have emerged?

Exercise 2

OK so you have a problem and you need to generate some new ideas, ask yourself ‘how’ questions in relation to your problem?

How can I …?
How do I ….?

For example:

How can I come up with an idea for a business?
How do I go about coming up with a new idea for a business?

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